Ethnicity marketed to and consumed by the transcultural consumer

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

4 Scopus citations

Original language	English
Title of host publication	The Routledge Companion to Ethnic Marketing
Publisher	Taylor and Francis Inc.
Pages	254-272
Number of pages	19
ISBN (Electronic)	9781136164217
ISBN (Print)	9780415643634
DOIs	https://doi.org/10.4324/9780203080092
State	Published - 19 Jun 2015

Access to Document

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title = "Ethnicity marketed to and consumed by the transcultural consumer",

author = "Elliot, \{Esi Abbam\} and Joseph Cherian and Hernan Casakin",

year = "2015",

month = jun,

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doi = "10.4324/9780203080092",

language = "אנגלית",

isbn = "9780415643634",

pages = "254--272",

booktitle = "The Routledge Companion to Ethnic Marketing",

publisher = "Taylor and Francis Inc.",

address = "ארצות הברית",

}

TY - CHAP

T1 - Ethnicity marketed to and consumed by the transcultural consumer

AU - Elliot, Esi Abbam

AU - Cherian, Joseph

AU - Casakin, Hernan

PY - 2015/6/19

Y1 - 2015/6/19

UR - https://www.scopus.com/pages/publications/84942683633

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AN - SCOPUS:84942683633

SN - 9780415643634

SP - 254

EP - 272

BT - The Routledge Companion to Ethnic Marketing

PB - Taylor and Francis Inc.

ER -