Abstract
This paper suggests a framework for determining the ethicality of disguised and obtrusive advertising. While most discussions of advertising ethics deal with deception or fraud, the proposed framework is based on the way messages are presented to audiences. Suggestions for measurement and future research are given.
| Original language | English |
|---|---|
| Pages (from-to) | 805-815 |
| Number of pages | 11 |
| Journal | Journal of Business Ethics |
| Volume | 17 |
| Issue number | 7 |
| DOIs | |
| State | Published - May 1998 |
| Externally published | Yes |
Fingerprint
Dive into the research topics of 'Ethical dimensions of advertising executions'. Together they form a unique fingerprint.Cite this
- APA
- Author
- BIBTEX
- Harvard
- Standard
- RIS
- Vancouver