TY - JOUR
T1 - Ethical dimensions of advertising executions
AU - Nebenzahl, Israel D.
AU - Jaffe, Eugene D.
PY - 1998/5
Y1 - 1998/5
N2 - This paper suggests a framework for determining the ethicality of disguised and obtrusive advertising. While most discussions of advertising ethics deal with deception or fraud, the proposed framework is based on the way messages are presented to audiences. Suggestions for measurement and future research are given.
AB - This paper suggests a framework for determining the ethicality of disguised and obtrusive advertising. While most discussions of advertising ethics deal with deception or fraud, the proposed framework is based on the way messages are presented to audiences. Suggestions for measurement and future research are given.
UR - http://www.scopus.com/inward/record.url?scp=0032065672&partnerID=8YFLogxK
U2 - 10.1023/a:1005850812845
DO - 10.1023/a:1005850812845
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AN - SCOPUS:0032065672
SN - 0167-4544
VL - 17
SP - 805
EP - 815
JO - Journal of Business Ethics
JF - Journal of Business Ethics
IS - 7
ER -