Estimating demand functions from the Country-of-Origin effect

Israel D. Nebenzahl, Eugene D. Jaffe

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

6 Scopus citations
Original languageEnglish
Title of host publicationProduct-Country Images
Subtitle of host publicationImpact and Role in International Marketing
Number of pages20
ISBN (Electronic)9781317953197
StatePublished - 1 May 2014
Externally publishedYes

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