| Original language | English |
|---|---|
| Article number | 3 |
| Number of pages | 24 |
| Journal | Marketing Bulletin |
| Issue number | 20 |
| State | Published - 2009 |
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Enhancing Market Effectiveness by Segmenting Immigrant Sectors into Sub-Groups According to Sociocultural Adjustment Patterns
- Sabina Lissitsa
- , Ya’arit Bokek-Cohen
Research output: Contribution to journal › Article › peer-review