| Original language | English |
|---|---|
| Article number | 3 |
| Number of pages | 24 |
| Journal | Marketing Bulletin |
| Issue number | 20 |
| State | Published - 2009 |
Enhancing Market Effectiveness by Segmenting Immigrant Sectors into Sub-Groups According to Sociocultural Adjustment Patterns
Sabina Lissitsa, Ya’arit Bokek-Cohen
Research output: Contribution to journal › Article › peer-review