Engagement of ethnic-minority consumers with electronic word of mouth (Ewom) on social media: The pivotal role of intercultural factors

Keyphrases

• Ethnic Minorities 100%
• Social Media 100%
• Consumer Engagement 100%
• Electronic Word-of-mouth 100%
• Intercultural Factors 100%
• Acculturation 40%
• Dominant Culture 40%
• Social Interaction 20%
• Social Networking Sites 20%
• Marketing Communication 20%
• Theory of Planned Behavior 20%
• Language Proficiency 20%
• Perceived Behavioral Control 20%
• Subjective Norms 20%
• Contact Theory 20%
• Assimilationist 20%
• Arab Minority in Israel 20%
• Positive eWOM 20%
• Hegemonic Culture 20%
• Partial Least Squares Analysis 20%
• Cultural Minorities 20%
• Cultural Distance 20%
• Social Language 20%
• Consumer Beliefs 20%
• Engagement Theory 20%
• Marketing Research 20%
• Minority Culture 20%

Social Sciences

• Electronic Word of Mouth 100%
• Intercultural Factors 100%
• Ethnic Minority 100%
• Acculturation 33%
• Cultural Factor 33%
• Dominant Culture 33%
• Cultural Minorities 33%
• Conceptual Framework 16%
• Marketing Communication 16%
• Social Interaction 16%
• Consumer Culture 16%
• Marketing Research 16%
• Consumer Belief 16%
• Cultural Distance 16%
• Social Network 16%

Psychology

• Ethnic Minority 100%
• Acculturation 100%
• Dominant Culture 100%
• Social Interaction 50%
• Conceptual Framework 50%
• Theory of Planned Behavior 50%
• Subjective Norm 50%
• Perceived Behavioral Control 50%