Empirical research in selective communications

Israel D. Nebenzahl

doi:10.1007/BF02722000

Empirical research in selective communications

Research output: Contribution to journal › Article › peer-review

Abstract

Selective communications are messages designed to be perceived differently by members of different market segments. This paper summarizes the results of an empirical study which suggests that codes may be highly effective selective messages which are perceived by interested consumers and not by others.

Original language	English
Pages (from-to)	57-74
Number of pages	18
Journal	Journal of the Academy of Marketing Science
Volume	5
Issue number	1-2
DOIs	https://doi.org/10.1007/BF02722000
State	Published - Dec 1977
Externally published	Yes

Access to Document

10.1007/BF02722000

Cite this

@article{dbf3696688ae40189b5c7a2e5f85630f,

title = "Empirical research in selective communications",

abstract = "Selective communications are messages designed to be perceived differently by members of different market segments. This paper summarizes the results of an empirical study which suggests that codes may be highly effective selective messages which are perceived by interested consumers and not by others.",

author = "Nebenzahl, {Israel D.}",

year = "1977",

month = dec,

doi = "10.1007/BF02722000",

language = "אנגלית",

volume = "5",

pages = "57--74",

journal = "Journal of the Academy of Marketing Science",

issn = "0092-0703",

publisher = "Springer New York",

number = "1-2",

}

TY - JOUR

T1 - Empirical research in selective communications

AU - Nebenzahl, Israel D.

PY - 1977/12

Y1 - 1977/12

N2 - Selective communications are messages designed to be perceived differently by members of different market segments. This paper summarizes the results of an empirical study which suggests that codes may be highly effective selective messages which are perceived by interested consumers and not by others.

AB - Selective communications are messages designed to be perceived differently by members of different market segments. This paper summarizes the results of an empirical study which suggests that codes may be highly effective selective messages which are perceived by interested consumers and not by others.

UR - http://www.scopus.com/inward/record.url?scp=51649163842&partnerID=8YFLogxK

U2 - 10.1007/BF02722000

DO - 10.1007/BF02722000

M3 - ???researchoutput.researchoutputtypes.contributiontojournal.article???

AN - SCOPUS:51649163842

SN - 0092-0703

VL - 5

SP - 57

EP - 74

JO - Journal of the Academy of Marketing Science

JF - Journal of the Academy of Marketing Science

IS - 1-2

ER -

Empirical research in selective communications

Abstract

Access to Document

Other files and links

Fingerprint

Cite this