| Original language | English |
|---|---|
| Title of host publication | Business and Management Education in Transitioning and Developing Countries |
| Subtitle of host publication | A Handbook |
| Publisher | Taylor and Francis Inc. |
| Pages | 376-393 |
| Number of pages | 18 |
| ISBN (Electronic) | 9781317475552 |
| ISBN (Print) | 9780765615046 |
| State | Published - 18 Dec 2014 |
| Externally published | Yes |
Educating future marketing professionals in China
Ilan Alon, Le Lu
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review