Does Consumer Involvement in PLBs of Retail Food Affect Development?

Hanna Gendel-Guterman; Dalia Shilian

doi:10.1007/978-3-031-06581-1_1

Does Consumer Involvement in PLBs of Retail Food Affect Development?

Hanna Gendel-Guterman, Dalia Shilian

Department of Economics and Business Administration

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abstract

Although retail categories are considered to have low consumer involvement, findings asserted that there are different levels of involvement among them that affects private label share in each category. The aim of this research is to explore how consumer involvement influences the market penetration of PLB categories over several years. The research includes a scale of involvement for each category, and of PLB shares from sales of large supermarket chains in Israel between 2015 and 2018. The analysis indicates that the effect of consumer involvement is decreasing over time. However, several sources of involvement including social, quality, and price, still influence the growth of the various categories.

Original language	English
Title of host publication	Advances in National Brand and Private Label Marketing - 9th International Conference, 2022
Editors	Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Marco Ieva
Publisher	Springer Science and Business Media B.V.
Pages	3-9
Number of pages	7
ISBN (Print)	9783031065804
DOIs	https://doi.org/10.1007/978-3-031-06581-1_1
State	Published - 2022
Event	9th International Conference on Research on National Brand and Private Label Marketing, NB and PL 2022 - Barcelona, Spain Duration: 27 Jun 2022 → 28 Jun 2022

Publication series

Name	Springer Proceedings in Business and Economics
ISSN (Print)	2198-7246
ISSN (Electronic)	2198-7254

Conference

Conference	9th International Conference on Research on National Brand and Private Label Marketing, NB and PL 2022
Country/Territory	Spain
City	Barcelona
Period	27/06/22 → 28/06/22

Keywords

Consumer involvement
PLB
Retail food categories

Access to Document

10.1007/978-3-031-06581-1_1

Cite this

Gendel-Guterman, H., & Shilian, D. (2022). Does Consumer Involvement in PLBs of Retail Food Affect Development? In F. J. Martínez-López, J. C. Gázquez-Abad, & M. Ieva (Eds.), Advances in National Brand and Private Label Marketing - 9th International Conference, 2022 (pp. 3-9). (Springer Proceedings in Business and Economics). Springer Science and Business Media B.V.. https://doi.org/10.1007/978-3-031-06581-1_1

Gendel-Guterman, Hanna ; Shilian, Dalia. / Does Consumer Involvement in PLBs of Retail Food Affect Development?. Advances in National Brand and Private Label Marketing - 9th International Conference, 2022. editor / Francisco J. Martínez-López ; Juan Carlos Gázquez-Abad ; Marco Ieva. Springer Science and Business Media B.V., 2022. pp. 3-9 (Springer Proceedings in Business and Economics).

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title = "Does Consumer Involvement in PLBs of Retail Food Affect Development?",

abstract = "Although retail categories are considered to have low consumer involvement, findings asserted that there are different levels of involvement among them that affects private label share in each category. The aim of this research is to explore how consumer involvement influences the market penetration of PLB categories over several years. The research includes a scale of involvement for each category, and of PLB shares from sales of large supermarket chains in Israel between 2015 and 2018. The analysis indicates that the effect of consumer involvement is decreasing over time. However, several sources of involvement including social, quality, and price, still influence the growth of the various categories.",

keywords = "Consumer involvement, PLB, Retail food categories",

author = "Hanna Gendel-Guterman and Dalia Shilian",

note = "Publisher Copyright: {\textcopyright} 2022, The Author(s), under exclusive license to Springer Nature Switzerland AG.; 9th International Conference on Research on National Brand and Private Label Marketing, NB and PL 2022 ; Conference date: 27-06-2022 Through 28-06-2022",

year = "2022",

doi = "10.1007/978-3-031-06581-1_1",

language = "אנגלית",

isbn = "9783031065804",

series = "Springer Proceedings in Business and Economics",

publisher = "Springer Science and Business Media B.V.",

pages = "3--9",

editor = "Mart{\'i}nez-L{\'o}pez, {Francisco J.} and G{\'a}zquez-Abad, {Juan Carlos} and Marco Ieva",

booktitle = "Advances in National Brand and Private Label Marketing - 9th International Conference, 2022",

address = "גרמניה",

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Gendel-Guterman, H & Shilian, D 2022, Does Consumer Involvement in PLBs of Retail Food Affect Development? in FJ Martínez-López, JC Gázquez-Abad & M Ieva (eds), Advances in National Brand and Private Label Marketing - 9th International Conference, 2022. Springer Proceedings in Business and Economics, Springer Science and Business Media B.V., pp. 3-9, 9th International Conference on Research on National Brand and Private Label Marketing, NB and PL 2022, Barcelona, Spain, 27/06/22. https://doi.org/10.1007/978-3-031-06581-1_1

Does Consumer Involvement in PLBs of Retail Food Affect Development? / Gendel-Guterman, Hanna; Shilian, Dalia.
Advances in National Brand and Private Label Marketing - 9th International Conference, 2022. ed. / Francisco J. Martínez-López; Juan Carlos Gázquez-Abad; Marco Ieva. Springer Science and Business Media B.V., 2022. p. 3-9 (Springer Proceedings in Business and Economics).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review