Determinants of online shopping: Examination of an early-stage online market

Yehoshua Liebermann, Shmuel Stashevsky

Research output: Contribution to journalArticlepeer-review

27 Scopus citations


A conceptual framework intended to predict the number of online purchases made by Internet users in an early stage market is presented and examined using data collected in Israel. Those more likely to report buying online saw low costs and substantial benefits associated with e-shopping. They were experienced Internet users who valued online information searching. They were also more likely to shop over the phone, but did not especially like to go shopping. Finally, they tended to be the primary purchaser in the household. Our framework enhances understanding of the factors affecting consumers' online shopping behaviour, aides in profiling typical electronic shoppers, and may help practitioners develop more personalized marketing programs to increase e-commerce sales.

Original languageEnglish
Pages (from-to)316-331
Number of pages16
JournalCanadian Journal of Administrative Sciences
Issue number4
StatePublished - Dec 2009
Externally publishedYes


  • Consumer behaviour
  • E-commerce
  • E-service
  • Early-stage markets
  • Internet
  • Online shopping
  • Perceived benefits
  • Perceived costs


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