Corporate happiness responsibility (CHR) - changing the role of corporations

Happiness is an important global goal, and a central social-economic indicator. The business sector is gradually, if only partially, adopting the pursuit of happiness as a value, as stakeholders’ awareness of its importance increases. However, the role of the business sector in promoting Gross National Happiness (GNH) remains unclear, despite its central role in society. Furthermore, a corporation’s choice to increase happiness may have a negative impact on its short-term financial profit, thereby decreasing its propensity to invest in happiness. We construct a theoretical model to present the concept of Corporate Happiness Responsibility (CHR) as a framework for promoting happiness in the business sector. The model illustrates the contradictions between profit maximization and contribution to GNH and proposes using tax benefits as an incentive to close the gap. Our theoretical framework makes a significant contribution to the advancement of happiness by supporting the business sector’s increased responsibility for national happiness.