Contradictions in advertising: A visual analysis of collectivism and individualism in lottery advertisements

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Advances in communication and mass media research
Publisher	Athens Institute for Education and Research
Pages	231-246
ISBN (Print)	9789606672958
State	Published - 2010

Cite this

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title = "Contradictions in advertising: A visual analysis of collectivism and individualism in lottery advertisements",

author = "Moshe Levy and Amir Hetsroni",

year = "2010",

language = "אנגלית",

isbn = "9789606672958",

pages = "231--246",

booktitle = "Advances in communication and mass media research",

publisher = "Athens Institute for Education and Research",

address = "יוון",

}

TY - CHAP

T1 - Contradictions in advertising: A visual analysis of collectivism and individualism in lottery advertisements

AU - Levy, Moshe

AU - Hetsroni, Amir

PY - 2010

Y1 - 2010

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SN - 9789606672958

SP - 231

EP - 246

BT - Advances in communication and mass media research

PB - Athens Institute for Education and Research

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