Original language | English |
---|---|
Pages (from-to) | 1-11 |
Number of pages | 11 |
Journal | International Journal of Advertising |
Volume | 12 |
Issue number | 1 |
DOIs | |
State | Published - 1 Jan 1993 |
Externally published | Yes |
Consumers’ Attitudes Toward Product Placement in Movies
Research output: Contribution to journal › Article › peer-review
141
Scopus
citations