| Original language | English |
|---|---|
| Title of host publication | Advances in Advertising Research (Vol. VII) |
| Pages | 3-14 |
| Number of pages | 12 |
| ISBN (Electronic) | 978-3-658-15220-8 |
| State | Published - 2017 |
Cite this
- APA
- Author
- BIBTEX
- Harvard
- Standard
- RIS
- Vancouver
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
| Original language | English |
|---|---|
| Title of host publication | Advances in Advertising Research (Vol. VII) |
| Pages | 3-14 |
| Number of pages | 12 |
| ISBN (Electronic) | 978-3-658-15220-8 |
| State | Published - 2017 |