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Consumer engagement with eWOM on social media: the role of social capital
Yaniv Gvili,
Shalom Levy
Department of Economics and Business Administration
Research output
:
Contribution to journal
›
Article
›
peer-review
118
Scopus citations
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Dive into the research topics of 'Consumer engagement with eWOM on social media: the role of social capital'. Together they form a unique fingerprint.
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Keyphrases
Social Capital
100%
Social Media
100%
Consumer Engagement
100%
Electronic Word-of-mouth
100%
Social Networking Sites
41%
Channel Type
16%
Media Channels
16%
Expectancy-value Theory
16%
Second-order Construct
16%
Moderating Role
8%
Communication Channels
8%
Consumer Behaviour
8%
Consumer Attitudes
8%
Partial Least Squares Structural Equation Modeling (PLS-SEM)
8%
Design Methodology
8%
Electronic Word-of-mouth Communication
8%
Engagement Process
8%
Social Credibility
8%
Path Analysis Model
8%
Communication Practitioner
8%
Site-based
8%
Social Tie Strength
8%
Network Member
8%
Consumer Electronics
8%
Digital Media
8%
Media Attributes
8%
Social Media Effects
8%
Social Media Marketing Activities
8%
Online Research
8%
Marketing Communication
8%
Model Support
8%
Channel Attributes
8%
Social Media Communication
8%
Modeling Techniques
8%
Psychology
Conceptual Framework
100%
Expectancy-Value Theory
100%
Consumer Behavior
50%
Consumer Attitude
50%
Digital Media
50%
Social Sciences
Social Capital
100%
Electronic Word of Mouth
100%
Social Network
38%
Conceptual Framework
15%
Expectancy-Value Theory
15%
Structural Equation Modeling
7%
Path Analysis
7%
Consumer Attitude
7%
Social Media Marketing
7%
Marketing Strategy
7%
Consumer Behavior
7%
Communication Channel
7%
Marketing Communication
7%
Digital Media
7%
Media Communication
7%
Economics, Econometrics and Finance
Social Capital
100%
Viral Marketing
100%
Value Theory
15%
Consumer Attitude
15%
Path Analysis
7%
Marketing Management
7%
Marketing Communications
7%
Internet Marketing
7%
Computer Science
Social Network Site
100%
Collected Data
20%
Practical Implication
20%
Internet Research
20%
Structural Equation
20%
Analysis Model
20%