Antecedents of attitudes toward eWOM communication: differences across channels

Keyphrases

• Electronic Word-of-mouth Communication 100%
• Electronic Word-of-mouth 100%
• Digital Channels 33%
• Consumer Attitudes 16%
• Partial Least Squares Structural Equation Modeling (PLS-SEM) 16%
• Design Methodology 16%
• Social Networks 16%
• Path Analysis Model 16%
• Media Channels 16%
• Online Forums 16%
• Web-based Survey 16%
• People's Perception 16%
• Brand Attitude 16%
• Blog Network 16%
• Digital Communication Channels 16%
• Media Strategy 16%
• Attitude Formation 16%
• Message Credibility 16%
• Attitudinal Differences 16%
• Attitude Model 16%
• Academic Interest 16%

Psychology

• Digital Channel 100%
• Analysis of Variance 50%
• Conceptual Framework 50%
• Consumer Attitude 50%
• Digital Communication 50%
• Blogs 50%

Social Sciences

• Electronic Word of Mouth 100%
• Structural Equation Modeling 8%
• Path Analysis 8%
• Conceptual Framework 8%
• Consumer Attitude 8%
• Communication Channel 8%
• Media Strategy 8%
• Attitude Formation 8%
• Prior experience 8%
• Social Network 8%
• Authors 8%