Abstract
"An extensive study of the ways in which we are represented in advertising. Leading scholars from different countries, who specialise in marketing communication and media studies, review and analyse different forms of advertising and give a truly cross-cultural view of the issues at hand. This edited collection contains a wide-ranging discussion of advertising's relationship to sexuality, violence, family activities, gender roles, vocations, minorities' roles, periodical reconstruction and more." --From back cover.
| Original language | English |
|---|---|
| Place of Publication | New York |
| Number of pages | 277 |
| State | Published - 2012 |
ULI Keywords
- uli
- Advertising -- Moral and ethical aspects
- Advertising -- Psychological aspects
- Advertising -- Religious aspects
- Mass media -- Social aspects
- Older people in advertising
- Sex in advertising
- Television advertising
- Women in advertising
- Publicity -- Israel