Ad-hoc activism: Characteristics of administrators of activist groups on social media

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Abstract

What characterizes the administrators (or admins) of social media groups dedicated to social change and protest against institutional injustices? The article analyses the characteristics of such admins using the activism for justice for Roman Zadorov in Israel as a case study. The findings demonstrate a phenomenon of ‘ad-hoc activism’: The background of the admins is heterogeneous, with most having no history of activism before their involvement in the activism for justice for Zadorov. In addition, these admins have negligible involvement other activism causes – they gather ‘ad hoc’ only through justice for Zadorov activism. The sociodemographic and other characteristics of the admins are discussed. Implications regarding the character of contemporary online activism and of the people leading it are discussed.

Original languageEnglish
Pages (from-to)183-196
Number of pages14
JournalInternational Journal of Media and Cultural Politics
Volume19
Issue number2
DOIs
StatePublished - 1 Sep 2023

Keywords

  • Facebook
  • group managers
  • law and justice
  • obstruction of justice campaigns
  • protest
  • social change
  • social media
  • social movements

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