A destination’s personality as a factor in tourists’ environmental knowledge management

Veronica Scuotto, Deniz Karagöz, Nicola Farronato, Ilan Alon

Research output: Contribution to journalArticlepeer-review

Abstract

Purpose: Environmental knowledge management (EKM) has been studied mainly owing to the increasing awareness of environmental issues. Such issues have generated a warning in the tourism industry that has stimulated a new wave of research on EKM. EKM forges landscape characteristics and so destination image. In turn, EKM sounds affecting tourism destination which calls for destination personality which shows a research context less explored. From a knowledge management perspective, The present research aims to investigate on EKM to understand how it leverages tourists' and destination personality. Design/methodology/approach: With the intent of exploring EKM, the research uses a quantitative analysis on a sample of 2,222 young Chinese tourists. In this context, EKM is linked with destination’s personality and tourists’ personalities, their satisfaction with the destination and their behavioral intentions. Findings: By SPSS regression model, EKM and destination personality are positively linked. This positive relationship is also reflected on destination personality and destination satisfaction, behavioral intention. Originality/value: The authors’ original contribution to the knowledge management literature extends the new wave of research on EKM. The research also proves the need to make a close collaboration between tourists, the local community and marketers. Marketers need to pay more attention to what tourists want to do and see in the place visited. In a nutshell, there is the need of enforcing and promoting EKM.

Original languageEnglish
Pages (from-to)1185-1203
Number of pages19
JournalJournal of Knowledge Management
Volume28
Issue number5
DOIs
StatePublished - 16 May 2024

Keywords

  • Destination personality
  • Environmental knowledge
  • Environmental knowledge management
  • Sustainable tourism
  • Tourist personality

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