Abstract
The primary aim of this study is to investigate the disparities in presence and consumption patterns of diverse groups in the three foremost social media networks.In order to achieve this objective, we conducted a sample of 501 respondents by means of an online questionnaire. The sample consisted of individuals with a presence on the social media platforms Facebook. Instagram, or Twitter. The results revealed that certain characteristics, such as gender, age, social status, and educational level can serve as predictors of the scope and nature of active and interactive social media use.In regard to the characteristics of gender and education, a reduction in the digital gap was found. By serving as a platform for impression management by underprivileged groups, and providing them with a means of self-expression, social networks thereby mitigate the digital divide
| Translated title of the contribution | Differences in the Presence and Consumption Patterns of Various Groups on Social Media Platforms |
|---|---|
| Original language | Hebrew |
| Pages (from-to) | 158-179 |
| Number of pages | 22 |
| Journal | קשר |
| Volume | 60 |
| State | Published - 2023 |
IHP Publications
- ihp
- Computer users
- Education
- Interactive multimedia
- Online social networks
- Sex
- Social stratification