Research output per year
Research output per year
Personal profile
Research interests
Marketing communications, advertising, Native advertising, Public relations, social media, advertising and culture, branding, sustainability
Education/Academic qualification
Master, MBA Thesis: An Empirical Study of brand differentiation - Perception in food categories and the quality perception of their private-label products., University of Derby
Award Date: 1 Jun 2016
PhD, Myths and advertising in daily newspapers in Israel (1948-2008): The Exodus myth as a test case., Université Paris 8 Vincennes Saint-Denis
Award Date: 1 Oct 2014
Bachelor, Cognitive Studies and Literature , Tel Aviv University
Award Date: 30 Jun 1995
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Dive into the research topics where Dorit Zimand-Sheiner is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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A tale of two paths to vaccine acceptance: self-interest and collective interest effect, mediated by institutional trust, and moderated by gender
Kol, O., Zimand-Sheiner, D. & Levy, S., Dec 2024, In: Humanities and Social Sciences Communications. 11, 1, 614.Research output: Contribution to journal › Article › peer-review
Open Access1 Scopus citations -
Four Dimensions of Brand Storytelling: Framework for Managing and Analyzing Online Brand Stories
Zimand-Sheiner, D., 2024, (Accepted/In press) In: International Journal of Business Communication.Research output: Contribution to journal › Article › peer-review
Open Access -
Generation Z - factors predicting decline in purchase intentions after receiving negative environmental information: Fast fashion brand SHEIN as a case study
Zimand-Sheiner, D. & Lissitsa, S., Nov 2024, In: Journal of Retailing and Consumer Services. 81, 103999.Research output: Contribution to journal › Article › peer-review
3 Scopus citations -
Help me if you can: the advantage of farmers’ altruistic message appeal in generating engagement with social media posts during COVID-19
Zimand-Sheiner, D., Kol, O. & Levy, S., Dec 2024, In: Electronic Commerce Research. 24, 4, p. 2405-2426 22 p., 120543.Research output: Contribution to journal › Article › peer-review
Open Access7 Scopus citations -
Let us buy online directly from farmers: an integrated framework of individualistic and collectivistic consumption values
Kol, O., Zimand-Sheiner, D. & Levy, S., 15 Mar 2024, In: British Food Journal. 126, 4, p. 1617-1632 16 p.Research output: Contribution to journal › Article › peer-review
3 Scopus citations