TY - CHAP
T1 - Virtual RealityVirtual Reality in ManagementManagement and EngineeringEngineering
T2 - Opportunities, Barriers, and Professional Perceptions
AU - Kordova, S.
AU - Hirschprung, R. S.
AU - Fridkin, S.
N1 - Publisher Copyright:
© The Author(s), under exclusive license to Springer Nature Switzerland AG 2026.
PY - 2026
Y1 - 2026
N2 - Virtual Reality (VR) is an immersive technology that holds considerable promise for organizational applications, yet adoption often encounters resistance. This study examines openness, awareness, and perceptions toward VR in engineering contexts. Data were collected from 56 managers and professionals using a structured questionnaire of 35 statements, and analyzed through Categorical Principal Component Analysis, Automatic Linear Modeling, and CHAID decision trees. Results show that VR awareness and exposure are primarily determined by education and prior hands-on experience, while adoption is strongly influenced by professional tenure and age. Perceptions of benefits and limitations are moderated by organizational size and professional background, with longer-tenured professionals demonstrating greater skepticism. Furthermore, outlook on future use and perceived institutional support vary with tenure and education. These findings highlight the role of contextual and demographic factors in shaping VR adoption and provide practical guidance for developing tailored engagement strategies to foster effective, sustainable integration of VR in engineering environments.
AB - Virtual Reality (VR) is an immersive technology that holds considerable promise for organizational applications, yet adoption often encounters resistance. This study examines openness, awareness, and perceptions toward VR in engineering contexts. Data were collected from 56 managers and professionals using a structured questionnaire of 35 statements, and analyzed through Categorical Principal Component Analysis, Automatic Linear Modeling, and CHAID decision trees. Results show that VR awareness and exposure are primarily determined by education and prior hands-on experience, while adoption is strongly influenced by professional tenure and age. Perceptions of benefits and limitations are moderated by organizational size and professional background, with longer-tenured professionals demonstrating greater skepticism. Furthermore, outlook on future use and perceived institutional support vary with tenure and education. These findings highlight the role of contextual and demographic factors in shaping VR adoption and provide practical guidance for developing tailored engagement strategies to foster effective, sustainable integration of VR in engineering environments.
KW - Barriers
KW - Engineering
KW - Innovation
KW - Management
KW - Organizational support
KW - Perceptions
KW - Simulations
KW - Technology Readiness Levels (TRL)
KW - Training
KW - Trees
KW - Virtual Reality (VR)
KW - VR adoption
UR - https://www.scopus.com/pages/publications/105048138181
U2 - 10.1007/978-3-032-26500-5_15
DO - 10.1007/978-3-032-26500-5_15
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AN - SCOPUS:105048138181
T3 - Palgrave Studies in Cross-Disciplinary Business Research, In Association with EuroMed Academy of Business
SP - 361
EP - 382
BT - The Expanding Horizons of Business and Management, Volume II
ER -