ملخص
Investigates the effect of five company-specific independent variables on the decision of professional business service franchisors to internationalize their operations. A model using re source-based theories and agency theories for its theoretical foundation is developed and tested. The results indicate that internal characteristics of the franchising system, especially the number of outlets, significantly influence the intention of domestic franchisors to seek franchisees overseas.
| اللغة الأصلية | الإنجليزيّة |
|---|---|
| الصفحات (من إلى) | 74-85 |
| عدد الصفحات | 12 |
| دورية | Journal of Consumer Marketing |
| مستوى الصوت | 16 |
| رقم الإصدار | 1 |
| المعرِّفات الرقمية للأشياء | |
| حالة النشر | نُشِر - 1999 |
| منشور خارجيًا | نعم |