The choice of master international franchising – A modified transaction cost model

Keyphrases

• International Franchising 100%
• Transaction Cost Model 100%
• Franchisor 60%
• Franchising 40%
• Transaction-specific Investments 40%
• Governance Mode 40%
• Franchisee 20%
• Investment under Uncertainty 20%
• International Business 20%
• Environmental Uncertainty 20%
• Behavioural Uncertainty 20%
• Bilateral Transaction 20%
• Transaction Costs 20%
• Global Governance 20%
• Bonding Effect 20%
• Institutional Uncertainty 20%

Economics, Econometrics and Finance

• Transaction Costs 100%
• International Business 25%

Social Sciences

• Transaction Cost 100%
• International Business 25%