Psyoping hezbollah: The Israeli psychological warfare campaign during the 2006 Lebanon war

The 2006 War between Israel and Hezbollah had a significant component of PSYOP. For the first time in its military history Israel deployed PSYOP as an inseparable part of its military operations. The performance of the PSYOP unit was less than satisfactory due to organizational factors and the general conduct of the war itself. This article analyzes the goals, the themes, and the delivery channels used throughout the PSYOP campaign. An attempt is made to answer the key question of whether this effort was effective.