TY - GEN
T1 - Municipal Campaigns on Facebook
T2 - 22nd Annual International Conference on Digital Government Research: Digital Innovations for Public Values: Inclusive Collaboration and Community, DGO 2021
AU - Lev-On, Azi
AU - Steinfeld, Nili
N1 - Publisher Copyright:
© 2021 ACM.
PY - 2021/6/9
Y1 - 2021/6/9
N2 - The paper examines which variables predict engagement on Facebook pages of candidates running in municipal elections, and whether candidate Facebook activity predicts vote share as much as institutional and population-level variables. Using the Facebook activity of 387 candidates running in municipal elections in Israel as a case study, it was found that institutional variables, primarily number of candidates, incumbency status and size of constituency, significantly correlate with candidate vote share. Number of likes candidates receive for their Facebook posts mediates a weak relationship between number of posts the candidate uploads to the platform, number of page fans and population size, to candidate vote shares. Number of candidates and incumbency status are the strongest indicators of candidate vote share. The findings suggest that Facebook activity is a significant, positive, but weak indicator of municipal election results.
AB - The paper examines which variables predict engagement on Facebook pages of candidates running in municipal elections, and whether candidate Facebook activity predicts vote share as much as institutional and population-level variables. Using the Facebook activity of 387 candidates running in municipal elections in Israel as a case study, it was found that institutional variables, primarily number of candidates, incumbency status and size of constituency, significantly correlate with candidate vote share. Number of likes candidates receive for their Facebook posts mediates a weak relationship between number of posts the candidate uploads to the platform, number of page fans and population size, to candidate vote shares. Number of candidates and incumbency status are the strongest indicators of candidate vote share. The findings suggest that Facebook activity is a significant, positive, but weak indicator of municipal election results.
KW - Engagement
KW - Facebook
KW - Municipal Government
KW - Political Communication
KW - Social Media
KW - e-Campaigning
UR - http://www.scopus.com/inward/record.url?scp=85108163336&partnerID=8YFLogxK
U2 - 10.1145/3463677.3463689
DO - 10.1145/3463677.3463689
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AN - SCOPUS:85108163336
T3 - ACM International Conference Proceeding Series
SP - 104
EP - 112
BT - Proceedings of the 22nd Annual International Conference on Digital Government Research
A2 - Lee, Jooho
A2 - Pereira, Gabriela Viale
A2 - Hwang, Sungsoo
Y2 - 9 June 2021 through 11 June 2021
ER -