MITIGATING DESIGN FIXATION with EVOLVING EXTENDED REALITY TECHNOLOGY: AN EMERGING OPPORTUNITY

Design fixation refers to the designers' inability to avoid becoming stuck with preexisting ideas in order to generate new ones. With the recent fast advancements and developments, XR has emerged as a powerful promising technology that can shed new light on this issue. Consequently, this paper aims at: (1) investigating the underlying mechanisms of design fixation as reported in literature; (2) exploring the state-of-art in the use of XR technology in design; and (3) identifying ways to mitigate design fixation by employing XR technology.