Media policy and the prioritization of social values

This study examines the gap between the intentions of the Israeli legislature to harness the
privatization of television for the prioritizing of social values and the implementations of those
intentions by senior executives in Israeli commercial television. Comparison between the expectations
of the legislature and the conduct of the industry’s executives showed that both the legislators and the
media executives in Israel assigned greater importance to internal social values target than to
external/global ones. However, despite of steps taken by the franchisees to promote social values and
cultural developments, Israeli multi-channel television as well as Israel commercial television is
lagging in fulfillment of these aims.