Measuring the joint effect of brand and country image in consumer evaluation of global products

نتاج البحث: نشر في مجلة › مقالة › مراجعة النظراء

105 اقتباسات (Scopus)

اللغة الأصلية	الإنجليزيّة
الصفحات (من إلى)	5-22
عدد الصفحات	18
دورية	International Marketing Review
مستوى الصوت	13
رقم الإصدار	4
المعرِّفات الرقمية للأشياء	https://doi.org/10.1108/02651339610127220
حالة النشر	نُشِر - 1996
منشور خارجيًا	نعم

الوصول إلى المستند

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title = "Measuring the joint effect of brand and country image in consumer evaluation of global products",

author = "Nebenzahl, \{Israel D.\} and Jaffe, \{Eugene D.\}",

year = "1996",

doi = "10.1108/02651339610127220",

language = "אנגלית",

volume = "13",

pages = "5--22",

journal = "International Marketing Review",

issn = "0265-1335",

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number = "4",

}

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T1 - Measuring the joint effect of brand and country image in consumer evaluation of global products

AU - Nebenzahl, Israel D.

AU - Jaffe, Eugene D.

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JO - International Marketing Review

JF - International Marketing Review

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