Measuring the joint effect of brand and country image in consumer evaluation of global products

نتاج البحث: نشر في مجلة › مقالة › مراجعة النظراء

101 اقتباسات (Scopus)

اللغة الأصلية	الإنجليزيّة
الصفحات (من إلى)	5-22
عدد الصفحات	18
دورية	International Marketing Review
مستوى الصوت	13
رقم الإصدار	4
المعرِّفات الرقمية للأشياء	https://doi.org/10.1108/02651339610127220
حالة النشر	نُشِر - 1996
منشور خارجيًا	نعم

الوصول إلى المستند

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title = "Measuring the joint effect of brand and country image in consumer evaluation of global products",

author = "Nebenzahl, {Israel D.} and Jaffe, {Eugene D.}",

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