How credible is e-word of mouth across digital-marketing channels? The roles of social capital, information richness, and interactivity

نتاج البحث: نشر في مجلة › مقالة › مراجعة النظراء

127 اقتباسات (Scopus)

اللغة الأصلية	الإنجليزيّة
الصفحات (من إلى)	95-109
عدد الصفحات	15
دورية	Journal of Advertising Research
مستوى الصوت	55
رقم الإصدار	1
المعرِّفات الرقمية للأشياء	https://doi.org/10.2501/JAR-55-1-095-109
حالة النشر	نُشِر - 2015

الوصول إلى المستند

@article{ab3a59a5875e4e6bb47eab8da1646fb3,

title = "How credible is e-word of mouth across digital-marketing channels? The roles of social capital, information richness, and interactivity",

author = "Shalom Levy and Yaniv Gvili",

year = "2015",

doi = "10.2501/JAR-55-1-095-109",

language = "אנגלית",

volume = "55",

pages = "95--109",

journal = "Journal of Advertising Research",

issn = "0021-8499",

publisher = "Taylor and Francis Ltd.",

number = "1",

}

TY - JOUR

T1 - How credible is e-word of mouth across digital-marketing channels? The roles of social capital, information richness, and interactivity

AU - Levy, Shalom

AU - Gvili, Yaniv

PY - 2015

Y1 - 2015

UR - https://www.scopus.com/pages/publications/84924873327

U2 - 10.2501/JAR-55-1-095-109

DO - 10.2501/JAR-55-1-095-109

M3 - ???researchoutput.researchoutputtypes.contributiontojournal.article???

AN - SCOPUS:84924873327

SN - 0021-8499

VL - 55

SP - 95

EP - 109

JO - Journal of Advertising Research

JF - Journal of Advertising Research

IS - 1

ER -