@techreport{f81f6e76f57d4332b0051505c8f79306,
title = "Fusing Identities: The'I Am the Firm'Phenomenon in Eponymous Enterprises",
abstract = "In this study, we examine the psychological phenomenon of self-identification with firms, encapsulated in the maxim{"} I Am The Firm,{"} a self-serving bias prevalent in eponymous …",
author = "Y Mugerman and R Rooz and D Kliger",
note = "Query date: 2025-03-09 09:16:00",
year = "2024",
language = "???core.languages.und???",
series = "SSRN",
publisher = "papers.ssrn.com",
type = "WorkingPaper",
institution = "papers.ssrn.com",
}