From Collectivism to Entrepreneurship: Personality Traits Driving Entrepreneurial Transformation in Kibbutzim

Purpose: This study examines the entrepreneurial transformation within kibbutzim (organizations historically rooted in collectivist ideals) as they adapt to economic and cultural shifts. Positioned as unique socioeconomic models, kibbutzim provide a compelling context for understanding social intrapreneurship, defined as entrepreneurial behaviors emerging within structured communal settings. The study explores how tensions between different community values impact the motivation to establish a new business. Methods: A paper-based survey was distributed to 256 entrepreneurs. Motivation is assessed using the push/pull theory. Self-efficacy is proposed as a mediator between the type of kibbutz (collective or privatized) and motivational factors, with proactive personality acting as a moderator of the relationship between kibbutz type and self-efficacy. Findings: The results indicate that although entrepreneurs from both types of kibbutzim exhibit lower pull motivators compared to non-kibbutz members, privatized kibbutz entrepreneurs display a higher level of push motivation than the other groups. Additionally, self-efficacy mediates the relationship between collective kibbutz members and pull motivation and between privatized kibbutz members and push motivation, but only for entrepreneurs with low levels of proactive personality traits. Conclusions: The findings underscore the influence of cultural tensions and values on entrepreneurial behaviors, offering insights into the interplay between community context and individual agency.