TY - JOUR
T1 - Facsimile transmission versus mail delivery of self-administered questionnaires in industrial surveys
AU - Nebenzahl, Israel D.
AU - Jaffe, Eugene D.
PY - 1995/6
Y1 - 1995/6
N2 - The authors investigate whether the use of facsimile transmission of questionnaires to industrial populations can improve response as compared to mail surveys. The authors demonstrate in a two-phase empirical study that facsimile-transmitted questionnaires generated similar response rates as did questionnaires delivered and returned by mail, but had significantly faster response and lower total cost.
AB - The authors investigate whether the use of facsimile transmission of questionnaires to industrial populations can improve response as compared to mail surveys. The authors demonstrate in a two-phase empirical study that facsimile-transmitted questionnaires generated similar response rates as did questionnaires delivered and returned by mail, but had significantly faster response and lower total cost.
UR - http://www.scopus.com/inward/record.url?scp=0039647878&partnerID=8YFLogxK
U2 - 10.1016/0019-8501(94)00043-V
DO - 10.1016/0019-8501(94)00043-V
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AN - SCOPUS:0039647878
SN - 0019-8501
VL - 24
SP - 167
EP - 175
JO - Industrial Marketing Management
JF - Industrial Marketing Management
IS - 3
ER -