Contradictions in advertising: A visual analysis of collectivism and individualism in lottery advertisements

Moshe Levy, Amir Hetsroni

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اللغة الأصلية	الإنجليزيّة
عنوان منشور المضيف	Advances in communication and mass media research
ناشر	Athens Institute for Education and Research
الصفحات	231-246
رقم المعيار الدولي للكتب (المطبوع)	9789606672958
حالة النشر	نُشِر - 2010

قم بذكر هذا

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Contradictions in advertising: A visual analysis of collectivism and individualism in lottery advertisements. / Levy, Moshe; Hetsroni, Amir.
Advances in communication and mass media research . Athens Institute for Education and Research, 2010. صفحة 231-246.

نتاج البحث: فصل من :كتاب / تقرير / مؤتمر › فصل › مراجعة النظراء

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