Changes of Online Shopping Among the Elderly During the Corona-19 Pandemic

Hanna Gendel Guterman, Idit Sohlberg, Shalom Levy

نتاج البحث: فصل من :كتاب / تقرير / مؤتمرمنشور من مؤتمرمراجعة النظراء

ملخص

The elderly is an important segment for the business industry. More elderly now shops online than ever before. There is scant previous research that explores this group according to subgroupings of age, and the published studies typically included a limited range of products and services. This research aims to close this gap by segregating respondents into three groups according to age: 55–64, 65–74 and 75+ years. Furthermore, a second aim is to find the effects of the COVID-19 pandemic on Web activities for these subgroups. The data was based on two surveys of the same 328 identified respondents, before and during the pandemic. The results show that on-line shopping diminished mainly in the oldest age group, about 70–75 years, but remained the same in regard to on-line banking activities. Surprisingly, during the pandemic, there was a reduction of on-line shopping, chiefly among the youngest group. However, the elderly increased their on-line activity in one area: shopping for food. Notably, the pandemic produced weaker effects on on-line shopping in the oldest group.

اللغة الأصليةالإنجليزيّة
عنوان منشور المضيفAdvances in National Brand and Private Label Marketing - 10th International Conference, 2023
المحررونJuan Carlos Gázquez-Abad, Francisco J. Martínez-López, Katrijn Gielens
ناشرSpringer Nature
الصفحات142-150
عدد الصفحات9
رقم المعيار الدولي للكتب (المطبوع)9783031328930
المعرِّفات الرقمية للأشياء
حالة النشرنُشِر - 2023
الحدث10th International Conference on Advances in National Brand and Private Label Marketing, NB and PL 2023 - Barcelona, أسبانيا
المدة: ٢٦ يونيو ٢٠٢٣٢٨ يونيو ٢٠٢٣

سلسلة المنشورات

الاسمSpringer Proceedings in Business and Economics
رقم المعيار الدولي للدوريات (المطبوع)2198-7246
رقم المعيار الدولي للدوريات (الإلكتروني)2198-7254

!!Conference

!!Conference10th International Conference on Advances in National Brand and Private Label Marketing, NB and PL 2023
الدولة/الإقليمأسبانيا
المدينةBarcelona
المدة٢٦/٠٦/٢٣٢٨/٠٦/٢٣

بصمة

أدرس بدقة موضوعات البحث “Changes of Online Shopping Among the Elderly During the Corona-19 Pandemic'. فهما يشكلان معًا بصمة فريدة.

قم بذكر هذا