ריבוי משימות תקשורת ושימוש במסכים שניים: מבט משווה על דפוסי הצפייה בסרטוני חדשות בישראל

In the digital age, the possibilities for simultaneous consumption of content – for example, surfing the Internet while watching TV – have expanded. This consumption style is of particular importance when the main content viewed is news. Simultaneous actions related to the main content (i.e., second screen activities) may increase the political involvement of consumers; on the other hand, simultaneous communication actions unrelated to the main content (i.e., media multitasking) may impair the viewer’s attention. Despite the potential of second-screen activities to increase political participation, and the fact that adolescents in particular are heavy users of digital media, there is almost no data on adolescents’ second-screening and media multitasking habits. In addition, there are almost no comparative studies examining the consumption of news videos among adolescents and adults. Using a dedicated mobile app, the current study analyzes the consumption of news videos by adolescents and adults in an age of dual screens. The results show that adolescents consume significantly fewer news videos than adults, use smartphones more frequently, and are involved to a greater extent in second-screen activities. The study goes on to discuss the implications of the findings for adolescents in the contemporary media environment.